要想通過短視頻來玩轉營銷(xiao)，這8種(zhong)玩法是必(bi)不可(ke)少的。

To play marketing through short videos, these 8 gameplay are essential.

第1點就(jiu)是(shi)(shi)(shi)硬(ying)廣(guang)，硬(ying)廣(guang)是(shi)(shi)(shi)目(mu)前(qian)短視(shi)頻(pin)平臺當中(zhong)簡(jian)單直接的(de)一種廣(guang)告投(tou)放(fang)方(fang)式(shi)，這些都是(shi)(shi)(shi)通過付費(fei)的(de)方(fang)式(shi)來對(dui)商品進行曝光，同(tong)時也是(shi)(shi)(shi)簡(jian)單的(de)買流量模式(shi)，當然這也是(shi)(shi)(shi)電商當中(zhong)常用(yong)的(de)銷(xiao)售手段(duan)。

The first point is hard advertising, which is currently a simple and direct advertising method on short video platforms. These methods expose products through payment and are also a simple traffic model. Of course, this is also a commonly used sales method in e-commerce.

第2點(dian)是(shi)內容定制，內容定制其實和傳統(tong)廣(guang)告片相似，只(zhi)不過如果用短視頻(pin)推廣(guang)的(de)話，時常會(hui)更短一點(dian)，但是(shi)相比于傳統(tong)的(de)廣(guang)告來(lai)講，傳播途徑就更加廣(guang)泛，它需要更加短小(xiao)精悍的(de)廣(guang)告內容，并且需要更多的(de)爆(bao)點(dian)。

The second point is content customization. Content customization is actually similar to traditional advertising videos, but if short videos are used for promotion, it is often shorter. However, compared to traditional advertising, it has a wider range of dissemination channels and requires more concise and powerful advertising content, as well as more explosive points.

第3點(dian)是內(nei)容的(de)植入內(nei)容，植入也(ye)稱之為短視(shi)頻(pin)廣告(gao)當中(zhong)(zhong)的(de)軟文，其(qi)中(zhong)(zhong)就包(bao)含短視(shi)頻(pin)內(nei)容當中(zhong)(zhong)加入廣告(gao)口(kou)播以及產品的(de)露出。這種內(nei)容植入通常(chang)軟廣硬廣相(xiang)互結合，充分體(ti)現品牌的(de)價(jia)值以及獨特優勢。

The third point is the implantation of content, also known as the soft text in short video advertisements, which includes the addition of advertising and product exposure in short video content. This type of content implantation usually combines soft and hard advertising, fully reflecting the brand's value and unique advantages.

第4點(dian)就是(shi)通(tong)過網紅(hong)(hong)活動(dong)來提高整體的(de)曝光度，現如(ru)今網紅(hong)(hong)的(de)活動(dong)也(ye)并不亞于知(zhi)名歌手開線(xian)下(xia)演唱會，尤其(qi)是(shi)眾多(duo)網紅(hong)(hong)聚在一起的(de)大(da)型(xing)活動(dong)，更(geng)能(neng)夠讓品(pin)牌方(fang)的(de)營(ying)銷(xiao)大(da)幅提高，在網紅(hong)(hong)活動(dong)當中。可以通(tong)過代言的(de)方(fang)式為品(pin)牌帶來更(geng)多(duo)的(de)曝光度，同時需要(yao)制定(ding)精確的(de)營(ying)銷(xiao)目標計劃，從(cong)而能(neng)夠讓網紅(hong)(hong)活動(dong)和(he)品(pin)牌營(ying)銷(xiao)之間(jian)的(de)聯系更(geng)大(da)。

The fourth point is to increase overall exposure through internet celebrity activities. Nowadays, the activities of internet celebrities are not inferior to those of famous singers holding offline concerts, especially large-scale events where many internet celebrities gather, which can greatly improve brand marketing. It is possible to bring more exposure to the brand through endorsement, while also requiring the development of precise marketing target plans, in order to strengthen the connection between internet celebrity activities and brand marketing.

第(di)5點(dian)是品(pin)牌官(guan)方(fang)運營(ying)，我們可以(yi)看到在(zai)短(duan)視頻平臺當中，很多大型品(pin)牌也都開設了(le)自己的(de)官(guan)方(fang)運營(ying)賬(zhang)(zhang)號(hao)，這(zhe)(zhe)些運營(ying)賬(zhang)(zhang)號(hao)在(zai)平臺當中往往更(geng)有威(wei)信(xin)度，能夠讓消費者看了(le)以(yi)后，覺得這(zhe)(zhe)是官(guan)方(fang)發布的(de)信(xin)息，同時也能夠帶來更(geng)大的(de)流量。

The fifth point is the official operation of the brand. We can see that many large brands have also opened their own official operation accounts on short video platforms. These operation accounts are often more authoritative on the platform, which can make consumers feel that this is the official information released and can also bring greater traffic.

第6點整合營(ying)銷。整合營(ying)銷就是圍繞一件產品進行(xing)多維度(du)的(de)(de)銷售，整合營(ying)銷一般都需要構(gou)建(jian)營(ying)銷矩(ju)陣，通過每個營(ying)銷之間的(de)(de)聯動(dong)性來進行(xing)大眾消費內心的(de)(de)獲取。

Point 6: Integrated marketing. Integrated marketing is the multi-dimensional sales around a product. Integrated marketing generally requires the construction of a marketing matrix, and the linkage between each marketing is used to obtain the inner thoughts of mass consumption.

第(di)7點(dian)是通過短(duan)視(shi)頻(pin)直(zhi)播，短(duan)視(shi)頻(pin)直(zhi)播能夠在直(zhi)播間內將產品快速的營銷出去，而且直(zhi)播當(dang)中的客戶一般(ban)都是精準客戶。

The seventh point is through short video live streaming. Short video live streaming can quickly market products in the live broadcast room, and the customers in the live broadcast are generally precise customers.

第8點就是多方(fang)度(du)合(he)作，多方(fang)度(du)合(he)作能(neng)夠降低(di)營(ying)銷(xiao)成本，同時能(neng)夠使客源(yuan)進行相互的交流(liu)，這也是一種比(bi)較不(bu)錯的營(ying)銷(xiao)玩法。

The eighth point is multi-party cooperation, which can reduce marketing costs and enable mutual communication among customers. This is also a good marketing strategy.

所以，通過短視頻(pin)來進行(xing)營(ying)銷也是一種非常現代化的(de)營(ying)銷方式，在(zai)未來，短視頻(pin)方式能(neng)夠在(zai)人群當中的(de)活躍度越來越高，因此短視頻(pin)營(ying)銷能(neng)夠帶來更(geng)大的(de)營(ying)銷收入。

So, using short videos for marketing is also a very modern marketing method. In the future, short video marketing can become more and more active among the audience, so it can bring greater marketing revenue.

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