抖(dou)音(yin)(yin)和視頻號(hao)(hao)是兩個非常(chang)流行的(de)短視頻分(fen)享平(ping)臺(tai)，它們有(you)許多不(bu)同之(zhi)處。先來了解一下之(zhi)前抖(dou)音(yin)(yin)與(yu)視頻號(hao)(hao)的(de)不(bu)同點：

Tiktok and Video ID are two very popular short video sharing platforms. They have many differences. First, let's understand the difference between Tiktok and video number:

1. 播放時長：

1. Playback duration:

抖(dou)音通常允許用(yong)戶創建短視頻，并規定(ding)了(le)15秒的播(bo)放時間。而視頻號沒有規定(ding)短視頻的時長，可(ke)以根據需要(yao)自由安排。

Tiktok usually allows users to create short videos with a specified playback time of 15 seconds. The video account does not specify the duration of short videos and can be freely arranged according to needs.

2. 推廣方式：

2. Promotion methods:

抖(dou)音主要依靠算(suan)法和(he)(he)推送的(de)方(fang)式進行推廣，而視頻號則更注重(zhong)社交關系和(he)(he)人(ren)脈(mo)，推廣方(fang)式更加靈活。

Tiktok mainly relies on algorithms and push methods to promote, while video numbers pay more attention to social relations and contacts, and the promotion method is more flexible.

3. 拍攝方式：

3. Shooting method:

抖音主要(yao)支持(chi)橫(heng)屏(ping)(ping)拍攝，視頻號則可以支持(chi)豎屏(ping)(ping)拍攝，滿(man)足了不同用(yong)戶的(de)需求(qiu)。

Tiktok mainly supports horizontal screen shooting, while video number can support vertical screen shooting, meeting the needs of different users.

4. 用戶粘性：

4. User stickiness:

抖音更(geng)傾向于快節(jie)奏的娛樂和搞笑內容，用戶(hu)粘(zhan)性(xing)較高(gao)，而(er)視頻號更(geng)注重優(you)質(zhi)的內容，更(geng)偏向輕(qing)知識(shi)和資訊類，用戶(hu)粘(zhan)性(xing)相對較低。

Tiktok is more inclined to fast-paced entertainment and funny content, with a high user stickiness, while video numbers pay more attention to high-quality content, and prefer to light knowledge and information, with a relatively low user stickiness.

5. 變現方式：

5. monetization method:

抖音主要通(tong)過廣告和直播帶貨等方式(shi)(shi)進(jin)行變現，視頻(pin)號則(ze)主要通(tong)過內容付費、私(si)域流量和社(she)交電商(shang)等方式(shi)(shi)進(jin)行變現。

Tiktok is mainly realized through advertising and live streaming, while video number is mainly realized through content payment, private domain traffic and social e-commerce.

6. 內容平臺：

6. Content platform:

抖(dou)音是一(yi)個以娛樂、搞笑、音樂、舞(wu)蹈等(deng)為主的內(nei)容平(ping)臺，而視頻號則更(geng)注(zhu)重知識干貨、教(jiao)育類內(nei)容的分享。

Tiktok is a content platform focusing on entertainment, funny, music, dance, etc., while the video number pays more attention to the sharing of knowledge dry goods and educational content.

7. 購買渠道：

7. Purchasing channels:

-抖音-：抖音的(de)購買渠道主要是通過(guo)抖音廣告平臺來(lai)購買流量(liang)，廣告主可以(yi)根據目標受眾、預算等選擇適合(he)的(de)廣告形式和(he)投放方式。

-Tiktok -: Tiktok's purchase channel is mainly to purchase traffic through Tiktok's advertising platform. Advertisers can choose appropriate advertising forms and delivery methods according to the target audience, budget, etc.

-視(shi)頻號-：視(shi)頻號目前正在測試廣告投放功能，購買渠(qu)道相對較少，可能會隨(sui)著平臺發展逐步完(wan)善。

-Video account -: The video account is currently testing its advertising placement function, and there are relatively few purchasing channels, which may gradually improve with the development of the platform.

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